PeopleTalk, launched by Allison Cohen in 1992, specializes in:

Evaluation of: new and existing products, concept through finished product advertising, storyboards, animatics, finished advertising, creative properties, magazines, programming, packaging, websites

*Product usage studies
*Brand analysis and development
*Target audience definition
*Strategic planning.
Through qualitative market research, PeopleTalk focuses on uncovering consumer insights that get translated into solid as well as creative marketing and advertising direction.